Working with team founder and ladies man Todd Poquette, we knew we needed a website that conveyed 906 Adventure Team’s progressive take on getting outdoors. Not catering to any specific age or ability level, we had to make it clear 906 was about one thing: getting out there. In 2015 we facilitated race coverage for multiple events coordinated by 906 Adventure Team. One such race was the inaugural 906 Polar Roll. For this race I created a cohesive brand including race signage, website and promotional material. On race day I followed the different heats throughout the county, taking photos and updating social media on a minute-to-minute basis. An immediate success of epic proportions, we look forward to the Polar Roll in years to come.